OUTFRONT Buys Total Outdoor —Chicago
OUTFRONT expanded in Chicago with the acquisition of the Total Outdoor plant adding coverage including The Loop, River North, Wrigleyville, Boystown, River West, and expressway coverage. Chicago OOH rates have been climbing with significant increases in bulletins from previous years, according to our sources in the Windy City.
OUTFRONT Media announced that it has acquired 22 large-format static billboards and 16 digital displays in the city of Chicago, Illinois from Total Outdoor.
All of the acquired inventory is in high profile areas and represents the only large format inside the Loop,”
“This tuck-in acquisition strengthens our strong position in Chicago, the third largest DMA in the U.S. and one of our most important markets. All of the acquired inventory is in high profile areas and represents the only large format inside the Loop,” said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. “In the first half of 2019, OUTFRONT Media has led a resurgent out-of-home market and we look forward to the opportunity to invest further in Chicago to contribute to its growth and success.”
Chicago is the third Total Outdoor sale in the last 12 months. Prior to this week, Total sold assets in San Francisco and Portland/Seattle. Total still owns inventory in Detroit, Los Angeles, Boston and Minneapolis. Whose next?
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