‘The Best of Outdoor’ is a monthly selection of innovative local and international OOH campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions, share your campaign with the Outdoor Media Association.
|
|
Remember to RememberAustralia: RSL Queensland’s partnership with the OMA saw a meaningful takeover of digital signs across Australia on Remembrance Day. For one minute at 11:00am on 11 November, OMA member networks called on the public to honour those who served and sacrificed in all wars and conflicts – with the message ‘Remember to Remember’. Creative: RSL Queensland |
Bottega Veneta Salon 02Australia: Sydney Light Rail and Melbourne’s tram network were given a full-body makeover for Kering’s Bottega Veneta campaign. The zebra print wrap was a striking contrast to the cityscape, and an important part of the campaign which also involved street furniture and a takeover of Bondi Icebergs pool. Agency: Publicis/Zenith Media |
 |
 |
Get HappyAustralia: Momentum Energy took over Flinders Street Station with jars of rainbow seeds and wishing stars to project the feeling you get when backing renewables. The large scale and bold pallet of this installation certainly captivated passing commuters and fulfilled its purpose of putting a smile on the faces of Victorians who have done the hard yards through the pandemic. Agency: Havas Media |
Calm Your Inner KarenAustralia: With the recent change in Australia’s legislation which now allows the importation of Fiji’s medicinal kava, FijiKava harnessed Shopper’s retail network with humorous geo-targeted messaging to introduce the brand across Australia. Agency: Publicis/Zenith Media |
|
|
|
Rewrite the Future of FoodUSA: As Sweetgreen debuted on the New York stock exchange, it turned to Out of Home across the US to encourage Americans to reassess their definition of fast food. The creative focusses on the supply chain story – juxtaposing images of farmers and ingredients with its signature dishes. Creative: Sweetgreen |
Everyday Climate HeroesUK: Sustainability-focused non-profit Futerra Solutions Union teamed up with celebrated UK photographer Rankin to let the public know that Climate Heroes can be people like them. Bright portraits of unsung climate heroes were featured across JCDecaux UK’s digital network throughout COP26 – changing the face of climate action from political figures and known activists to regular people. Creative: Rankin |
|
More local and international campaigns
Help us Help You, by keeping the only Independent Voice for OOH free.
Please Subscribe to OOH Today click here to ⇒ Billboards
- Advertisement -
