Opportunities —71 Equity Players in Outdoor Advertising

A List of 71 Equity Players of the OOH Industry

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Oct 14, 2020

71 Equity Players in the
OOH Industry

OOH …Here’s One Thing

by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company

Opportunities

Anyone think they would wake up to the Pet Shop Boys today? Neither did I!
Complete cheeze wiz, but I will be damned if it doesn’t fit here perfectly.

Johnsen, you’ve lost me. Okay, a couple weeks back the esteemed Monsieur Board asked if I could produce a list of equity players (and their step cousins – mezzanine debt) that have played in the industry. Well, since his comp package sucks, its taken me a couple weeks to get around to it, but here it is. But, and this is a big but, this list of 71 in total, is completely from my brain and it has not been scrubbed at all, and it is anything but exhaustive. So take it for what it is worth.
Here it is:

Company	Money
Reagan Outdoor (old co)	Castle Harlan
Chancellor	Hicks, Muse
Eller Media	Hellman Friedman
Tri State Outoor Media Group	Mesirow Financial
OCI	MC Communications
Magic Media	Acon Investments
POA	Boston Ventures
Target Media	Burr Egan Deleage (or was it Dreihaus)
Tri State Outoor Media Group	Cerberus Capital
Tri State Systems	Burr Egan Deleage
Accent Health	MC Ventures
Titan Worldwide	Catterton Partners
Independent Outdoor	JeBeSa LLC
Olympus	Mid Ocean Partners
Exit Now	Seaport Capital
Ashby Street	Tinicum
Total Outdoor	Flexis Capital
LaRoyer Shelters (LA)	Dreihaus Capital
Ceislok Outdoor	Clairvest
Van Wagner	Toma Cressey
Fuel Outdoor	Och Ziff
Adams Outdoor	Carlyle Group
Springfield Outdoor	Mass Mutual
TDI	Dean Witter/Paine Webber (?)
InStadium	Alerion Partners
bMedia Group	Seaport Capital
Trailhead Media	Viking Capital
Universal Outdoor	Kelso & Co
Matthew Outdoor (Central America)	Alta Communications
Adams Outdoor (Atl)	Cigna Insurance
Act Media	Failing family
All Over Media	Audax
Clear Channel	Bain & Co (and Thomas H Lee)
McCarty Holdings (Naegele MN)	Madison Dearborn
Danoo	Kleiner Perkins
InStore Broadcasting	Great Hill Partners
Muzak (Mood Media)	Abry Partners
Fanfare	Abry Partners
Delite Outdoor	GTCRauner
Fairway Outdoor	GTCR
New Tradition	(Its a secret)
Big Outdoor	SunTX Partners
Premier Media	Caruth Capital
Healthy Advice	Catterton Partners
Brite Media	Pacific Merchant Capital
Score Media	Housatonic Partners
Health Club Panel Networks	Parthenon Capital
Zoom Media	ABS Partners
Lindmark Outdoor	Gladstone Capital
Intran Media	MCG Capital
Superior Outdoor	Pennant Park
PNE Media	Alta Communications
Outfront Media	Providence Equity/Ares
Outdoor East	EB Chester
Martin Media	Heller Financial
Watchfire Digital	Jordan Companies
Formetco	Ares Capital
Media Resources	Fulcrum Capital
Green Signs	Rauner
Intersection	Street Labs
Branded Cities	Shamrock Capital
Screenvision	Abry Partners
PRN	Thomson
MCN Media	Anshutz
Mezmerize	Beekman Group
Link Media	Boston Omaha
Brazil Outdoor	HIG Private Equity
Difusion Panaramica	Nexus Partners
Insite Street Media	MSouth
Ocean Outdoor	Searchlight Capital
Exterion Media	Platinum Equity

Enjoy the Pet Shop Boys everyone (and tell me they weren’t poetic!)

“I’ve had enough of scheming and messing around with jerks
my car is parked outside I’m afraid it doesn’t work
I’m looking for a partner someone who gets things fixed
Ask yourself this question do you want to be rich.
I’ve got the brains you’ve got the looks
Let’s make lots of money
You’ve got the brawn I’ve got the brains
Let’s make lots of money
You can tell I’m educated I studied at the Sorbonne
Doctored in mathematics I could have been a don
I can programme a computer choose the perfect time
If you’ve got the inclination I have the crime.”