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Opportunities —71 Equity Players in Outdoor Advertising

A List of 71 Equity Players of the OOH Industry

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71 Equity Players in the
OOH Industry


OOH …Here’s One Thing


by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company






Anyone think they would wake up to the Pet Shop Boys today?  Neither did I!
Complete cheeze wiz, but I will be damned if it doesn’t fit here perfectly.  

Johnsen, you’ve lost me.  Okay, a couple weeks back the esteemed Monsieur Board asked if I could produce a list of equity players (and their step cousins – mezzanine debt) that have played in the industry.  Well, since his comp package sucks, its taken me a couple weeks to get around to it, but here it is. But, and this is a big but, this list of 71 in total, is completely from my brain and it has not been scrubbed at all, and it is anything but exhaustive.  So take it for what it is worth.
Here it is:

Company Money
Reagan Outdoor (old co) Castle Harlan
Chancellor Hicks, Muse
Eller Media Hellman Friedman
Tri State Outoor Media Group Mesirow Financial
OCI MC Communications
Magic Media Acon Investments
POA Boston Ventures
Target Media Burr Egan Deleage (or was it Dreihaus)
Tri State Outoor Media Group Cerberus Capital
Tri State Systems Burr Egan Deleage
Accent Health MC Ventures
Titan Worldwide Catterton Partners
Independent Outdoor JeBeSa LLC
Olympus Mid Ocean Partners
Exit Now Seaport Capital
Ashby Street Tinicum
Total Outdoor Flexis Capital
LaRoyer Shelters (LA) Dreihaus Capital
Ceislok Outdoor Clairvest
Van Wagner Toma Cressey
Fuel Outdoor Och Ziff
Adams Outdoor Carlyle Group
Springfield Outdoor Mass Mutual
TDI Dean Witter/Paine Webber (?)
InStadium Alerion Partners
bMedia Group Seaport Capital
Trailhead Media Viking Capital
Universal Outdoor Kelso & Co
Matthew Outdoor (Central America) Alta Communications
Adams Outdoor (Atl) Cigna Insurance
Act Media Failing family
All Over Media Audax
Clear Channel Bain & Co (and Thomas H Lee)
McCarty Holdings (Naegele MN) Madison Dearborn
Danoo Kleiner Perkins
InStore Broadcasting Great Hill Partners
Muzak (Mood Media) Abry Partners
Fanfare Abry Partners
Delite Outdoor GTCRauner
Fairway Outdoor GTCR
New Tradition (Its a secret)
Big Outdoor SunTX Partners
Premier Media Caruth Capital
Healthy Advice Catterton Partners
Brite Media Pacific Merchant Capital
Score Media Housatonic Partners
Health Club Panel Networks Parthenon Capital
Zoom Media ABS Partners
Lindmark Outdoor Gladstone Capital
Intran Media MCG Capital
Superior Outdoor Pennant Park
PNE Media Alta Communications
Outfront Media Providence Equity/Ares
Outdoor East EB Chester
Martin Media Heller Financial
Watchfire Digital Jordan Companies
Formetco Ares Capital
Media Resources Fulcrum Capital
Green Signs Rauner
Intersection Street Labs
Branded Cities Shamrock Capital
Screenvision Abry Partners
PRN Thomson
MCN Media Anshutz
Mezmerize Beekman Group
Link Media Boston Omaha
Brazil Outdoor HIG Private Equity
Difusion Panaramica Nexus Partners
Insite Street Media MSouth
Ocean Outdoor Searchlight Capital
Exterion Media Platinum Equity


A message from DPAA Summit 2020


Enjoy the Pet Shop Boys everyone (and tell me they weren’t poetic!)

“I’ve had enough of scheming and messing around with jerks
my car is parked outside I’m afraid it doesn’t work
I’m looking for a partner someone who gets things fixed
Ask yourself this question do you want to be rich.
I’ve got the brains you’ve got the looks
Let’s make lots of money
You’ve got the brawn I’ve got the brains
Let’s make lots of money
You can tell I’m educated I studied at the Sorbonne
Doctored in mathematics I could have been a don
I can programme a computer choose the perfect time
If you’ve got the inclination I have the crime.”

Music video by Pet Shop Boys performing Opportunities (Let’s Make Lots Of Money)


Jim Johnsen



Securities transacted through StillPoint Capital Member firm FINRA/SiPC


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