Opportunities —71 Equity Players in Outdoor Advertising
A List of 71 Equity Players of the OOH Industry
71 Equity Players in the
OOH Industry
OOH …Here’s One Thing
by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company
Opportunities
Anyone think they would wake up to the Pet Shop Boys today? Neither did I!
Complete cheeze wiz, but I will be damned if it doesn’t fit here perfectly.
Johnsen, you’ve lost me. Okay, a couple weeks back the esteemed Monsieur Board asked if I could produce a list of equity players (and their step cousins – mezzanine debt) that have played in the industry. Well, since his comp package sucks, its taken me a couple weeks to get around to it, but here it is. But, and this is a big but, this list of 71 in total, is completely from my brain and it has not been scrubbed at all, and it is anything but exhaustive. So take it for what it is worth.
Here it is:
Company | Money |
Reagan Outdoor (old co) | Castle Harlan |
Chancellor | Hicks, Muse |
Eller Media | Hellman Friedman |
Tri State Outoor Media Group | Mesirow Financial |
OCI | MC Communications |
Magic Media | Acon Investments |
POA | Boston Ventures |
Target Media | Burr Egan Deleage (or was it Dreihaus) |
Tri State Outoor Media Group | Cerberus Capital |
Tri State Systems | Burr Egan Deleage |
Accent Health | MC Ventures |
Titan Worldwide | Catterton Partners |
Independent Outdoor | JeBeSa LLC |
Olympus | Mid Ocean Partners |
Exit Now | Seaport Capital |
Ashby Street | Tinicum |
Total Outdoor | Flexis Capital |
LaRoyer Shelters (LA) | Dreihaus Capital |
Ceislok Outdoor | Clairvest |
Van Wagner | Toma Cressey |
Fuel Outdoor | Och Ziff |
Adams Outdoor | Carlyle Group |
Springfield Outdoor | Mass Mutual |
TDI | Dean Witter/Paine Webber (?) |
InStadium | Alerion Partners |
bMedia Group | Seaport Capital |
Trailhead Media | Viking Capital |
Universal Outdoor | Kelso & Co |
Matthew Outdoor (Central America) | Alta Communications |
Adams Outdoor (Atl) | Cigna Insurance |
Act Media | Failing family |
All Over Media | Audax |
Clear Channel | Bain & Co (and Thomas H Lee) |
McCarty Holdings (Naegele MN) | Madison Dearborn |
Danoo | Kleiner Perkins |
InStore Broadcasting | Great Hill Partners |
Muzak (Mood Media) | Abry Partners |
Fanfare | Abry Partners |
Delite Outdoor | GTCRauner |
Fairway Outdoor | GTCR |
New Tradition | (Its a secret) |
Big Outdoor | SunTX Partners |
Premier Media | Caruth Capital |
Healthy Advice | Catterton Partners |
Brite Media | Pacific Merchant Capital |
Score Media | Housatonic Partners |
Health Club Panel Networks | Parthenon Capital |
Zoom Media | ABS Partners |
Lindmark Outdoor | Gladstone Capital |
Intran Media | MCG Capital |
Superior Outdoor | Pennant Park |
PNE Media | Alta Communications |
Outfront Media | Providence Equity/Ares |
Outdoor East | EB Chester |
Martin Media | Heller Financial |
Watchfire Digital | Jordan Companies |
Formetco | Ares Capital |
Media Resources | Fulcrum Capital |
Green Signs | Rauner |
Intersection | Street Labs |
Branded Cities | Shamrock Capital |
Screenvision | Abry Partners |
PRN | Thomson |
MCN Media | Anshutz |
Mezmerize | Beekman Group |
Link Media | Boston Omaha |
Brazil Outdoor | HIG Private Equity |
Difusion Panaramica | Nexus Partners |
Insite Street Media | MSouth |
Ocean Outdoor | Searchlight Capital |
Exterion Media | Platinum Equity |

Enjoy the Pet Shop Boys everyone (and tell me they weren’t poetic!)
“I’ve had enough of scheming and messing around with jerks
my car is parked outside I’m afraid it doesn’t work
I’m looking for a partner someone who gets things fixed
Ask yourself this question do you want to be rich.
I’ve got the brains you’ve got the looks
Let’s make lots of money
You’ve got the brawn I’ve got the brains
Let’s make lots of money
You can tell I’m educated I studied at the Sorbonne
Doctored in mathematics I could have been a don
I can programme a computer choose the perfect time
If you’ve got the inclination I have the crime.”
Music video by Pet Shop Boys performing Opportunities (Let’s Make Lots Of Money)
jfco.com
Securities transacted through StillPoint Capital Member firm FINRA/SiPC