oOh!media To Make City of Adelaide Public Space Better With Shelters and Digital OOH

oOh!media to launch innovative communications screens as part of multi-year partnership with City of Adelaide  

Adelaide –: oOh!media has won the prestigious City of Adelaide street furniture and advertising contract, striking a long-term agreement including provision of new dynamic digital communications screens to deliver critical community information.

As part of the winning tender, oOh! will manage the cleaning, maintenance and advertising services for 108 bus shelters and 20 digital screens across the South Australian capital. In addition, oOh! will invest significantly in digitizing the precinct, converting existing assets and adding communication screens in new greenfield locations.

The new communications panels, located at key strategic locations within the CBD of Adelaide, will provide the council with the ability to connect and engage meaningfully with the community through dynamic, contextually relevant information and community messages, such as weather and community alerts, charity, and lifestyle content to make public spaces better for citizens and provide advertisers with new ways to reach a wider audience.

oOh!’s content strategy has been built around the city’s vision to be the world’s most liveable city and to capture the attention of Australia’s highest percentage of people who work and play in the CBD.

The addition of new digital screens also offers advertisers the ability to reach audiences on CBD streets where digital had previously not been available. The expanded oOh! street furniture network will deliver a 100 percent weekly reach in the City of Adelaide and lifts oOh!’s total network reach in the Adelaide market to 97 percent.

Cathy O’Connor, CEO, oOh! said: “For almost three decades we have worked in partnership with the City of Adelaide to ensure critical street furniture infrastructure is cleaned and maintained to make its public spaces better for the benefit of all. We welcome the opportunity to continue this productive relationship for many years to come.

“oOh! continues to reimagine the future of Out of Home and as part of this extended agreement will invest in expanding the digital network and launch innovative digital communications screens to provide a comprehensive content offering that delivers real utility across the city.”

oOh! currently manages cleaning, maintenance and advertising services for 17 councils in South Australia, with coverage across 85% of metro Adelaide.

Michéle Pirozzi, national commercial director, oOh! added: “The combination of digital communications assets with engaging content unlocks the ability to communicate directly with residents and enhances the viewability of Out of Home. Also, leveraging oOh!’s national Out of Home advertising reach enables local businesses in South Australia to access a cost-effective portfolio of classic and digital assets that helps drive local economies.”

About oOh!media
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences.

The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, cafes, bars and universities.

Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $504 million in 2021.

The company invests heavily in technology, and is pioneering the use of sophisticated data techniques that enable clients to maximize their media spend through unrivalled and accurate audience targeting. Find out more at oohmedia.com.au