OOH Today’s Stat of the Week —Thanksgiving Edition
Lift Impressions during the parade—Thanksgiving Edition
OOH Today’s Stat of the Week Powered by StreetMetrics — Thanksgiving Edition 🦃
OOH Today and StreetMetrics are partnering to bring readers a new weekly data spotlight: OOH Today’s Stat of the Week – Powered by StreetMetrics.
Parade Crowds Create Real Lift for OOH
In honor of Thanksgiving, StreetMetrics analyzed Out-of-Home impression performance around the 2024 Macy’s Thanksgiving Day Parade to understand how one of the country’s biggest public events shapes exposure along the route.
The result: a meaningful +39% lift in impressions compared to comparable November days at the same time of day.
When Impressions Peak (Hour by Hour)
Looking across the full parade window, one time block stood out: 12–1 PM delivered the highest impressions of the day.
By midday, crowds settle in, the biggest balloons hit their stride, and audience density reaches its peak – creating the best opportunity for advertisers to maximize visibility.
The Bigger Picture
Major cultural moments don’t just create buzz; they create movement. And when people move, OOH works even harder. The Macy’s Parade continues to be a prime example of how large-scale gatherings can significantly amplify exposure for OOH.
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