OOH Today’s Stat of the Week – Powered by StreetMetrics
OOH Today and StreetMetrics are partnering to bring readers a new weekly data spotlight: OOH Today’s Stat of the Week – Powered by StreetMetrics.
Each week, we’ll feature a fresh, data-driven insight that reveals how real-world audiences engage with out-of-home media, how different formats perform across seasons and markets, which units are driving the greatest impact, and much more. Drawing on StreetMetrics’ industry-leading measurement platform, these stats provide a pulse on what’s happening across formats, audiences, and markets, equipping operators, agencies, and brands with the intelligence to make smarter OOH decisions.
Rainy Days Bring Small Changes, Not Big Swings
StreetMetrics analyzed impression performance in New York, Los Angeles, and Minneapolis to understand how rainy weather affects OOH advertising exposure.
Change in Impressions (Rainy vs. Non-Rainy Days)
Overall, the data shows that rain creates only small shifts in impressions, not major drop-offs. Minneapolis shrugs off wet weather without losing impressions. Los Angeles? Well, if you have ever seen LA drivers in the rain, the numbers make perfect sense.
Takeaway: Don’t let the rainy season discourage advertisers from investing in OOH, especially in colder and wetter markets. Real-world mobility does not stop when the skies open up, and neither should your media plans.
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