1. A Picture is Worth a Thousand … Impressions
Taking great photos seems to have been relegated to a secondary priority with most OOH Owners. Not the case with Vector Media. Arguably, defining what constitutes a good photo is an issue in OOH industry as well. We see hundreds of photos a week through OOH Today and less than 10 in any given week is ‘acceptable’. Not 10 are good but 10 are acceptable. Poor photos still are passed on to clients. The damage to a campaign’s future renewal is jeopardized. What is your renewal percentage for media campaigns? This is a long one, but worth a read. We’d be remiss if we didn’t suggest considering our advertiser FotoFetch to take your photos.
2. OOH Agency Of The Day Today: Project X Media
We recently caught up with John Laramie, founder and CEO of Project X Media, who talks about his favorite campaign, the biggest win over the past year, and what differentiates Project X from other agencies.
Project X Media knows Out of Home. John Laramie has assembled a strong team. It is a pleasure to share a small part of his story here in OOH Today. How is your new business development? Our 27,000+ daily network of readers include a brands and agencies who need help in planning and placing OOH. If you’re interested in having your OOH agency featured on OOH Today, shoot us an email.
3. Geopath’s President Recaps OOH Media Conference—tracking black bears in the wild
Geopath President Dylan Mabin takes a moment to reflect on the recent OOH Media Conference in Marco Island.
It is about time the Geopath Board of Directors provided some stability and commitment to the Organization by selecting a full time President. Dylan Mabin is certainly the pick we would have made at OOH Today. To be abundantly explicit, we are still diehards in our support of Geopath as the OOH Industry’s most reliable and accurate voice to measurement. With that said, we will challenge Geopath as well as other OOH organizations to continue improvement and growth. With regards to our take on the OOH Conference, for now we’ll leave it at 1. it was a wonderful venue and 2. we are delighted Dylan was named President despite the grievous timetable in his selection. With regards to the new President’s recap; somehow, Dylan compares the OOH industry to tracking black bears in the wild. Short read. Enjoy.
4. OOH Best Creative Last Week Today
“Schwepped” away by how great the OOH ads look on the new Elizabeth Line, FYI that’s in the UK.
Schweppes proving you don’t need much copy to make OOH most effective. Bright colors. Large copy. How do they miss? They don’t. Plus, nine other creative executions that came to our attention last week. Three of the advertisers are beverages. Are you getting your fair share of the beverage business? Call your local distributors. They have the dollars. Send us your OOH from your market. Our 27,000+ network wants to know.
5. Why Digital Marketers are Moving from Display Ads to OOH
Wrapify digs into the 4 reasons OOH is making a comeback: it works, it’s measurable, digital ad performance is declining, and consumer movement is picking back up.
Weighing four factors: “Is it the right audience?” “Right time?” “Is it measurable?” “Will there be ROI?” OOH Today has to ask, is that enough? Read the Post and let us know your thoughts.
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