In a recent COMMB Q&A, PATTISON National Sales Director Sandy D’Amico mentioned that RFPs have been waning as of late. “This is a big challenge to the industry. Without the ability to focus on a challenge, we become a simple cost exercise and subject to their perceptions. The focus as a result is still neighborhoods, with a sprinkle of Commute and or Downtown presence. We are increasing our GRP proposals, but the strategy hasn’t altered too much from 3 or even 6 months ago.”
If you have a hot take, unique POV or insightful assessment, share it with us.
Subscribe to OOH Today. Help us Help You by keeping the only Independent Voice for OOH free
