In a recent COMMB Q&A, PATTISON National Sales Director Sandy D’Amico mentioned that RFPs have been waning as of late. “This is a big challenge to the industry. Without the ability to focus on a challenge, we become a simple cost exercise and subject to their perceptions. The focus as a result is still neighborhoods, with a sprinkle of Commute and or Downtown presence. We are increasing our GRP proposals, but the strategy hasn’t altered too much from 3 or even 6 months ago.”
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