OOH They Said It Today – Minal Somany

Minal Somany, brand custodian at Somany Ceramics, recently shared the brand’s experience in the OOH space with Media4Growth. “A larger-than-life presence always makes a brand look grander and bigger. Also, I feel that there is a higher sticky factor in outdoor when it comes to a product ad, than say any other medium like radio, print or TV.”

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