OOH They Said It Today – Matthew Dearden
Transparency, Flexibility, Creativity and Efficiency
Alight Media CEO Matthew Dearden recently weighed in on the most exciting opportunity within OOH today. Spoiler: It’s all about the advertisers. “As a ‘digital first’ approach to OOH evolves and programmatic OOH develops, the medium will offer greater Transparency, Flexibility, Creativity and Efficiency for advertisers. This in turn will drive impact and improve marketing ROI,” Dearden explained.