OOH Owner Today – ATA Outdoor Advertising

 

 

OOH Owner Today – ATA Outdoor Advertising
You’ll find them anywhere from Point A to Point B

 

 

by Will Farmer
OOH Today
Media and Communications Manager

 

 

ATA is a woman-owned transit and outdoor advertising company headquartered in Greenland, New Hampshire. They represent 15 markets which is the resource to draw upon when raising your New England outdoor advertising visibility.

 

 

Markets ATA represents:

• New Hampshire: Greater Portsmouth, Manchester, Nashua, Concord, Salem/Londonderry, Northern New Hampshire, Claremont, and University of New Hampshire, Durham
• Maine: South Portland, Portland, Lewiston/Auburn, Bangor, Amtrak Downeaster Commuter Train (Boston/Portland)
• Massachusetts: Greater Haverhill/Lawrence and greater Lowell
• Vermont: Burlington

ATA is an out-of-home advertising solutions provider. As people continue to spend increasing number of hours per day outdoors either traveling by commuting, shopping, or socializing, out-of-home advertising offers bold, creative eye-catching displays that leave a lasting impression on the consumer.

 

 

We had a chance to speak to ATA Outdoor’s president, Jane Cutter.
She filled us in on what ATA Outdoor is all about:

Interview with Jane Cutter, President at ATA Outdoor

 

 

Will Farmer: Why are you in the OOH business?

Jane Cutter: Back in 1992, I realized a need to network small and medium sized transit markets in New Hampshire and Maine in order to make them more viable for transit advertising. I expanded into MA and VT from there and have added bus shelters and billboard management to the ATA Outdoor portfolio.

WF: What is keeping you in it?

JC: The relationships I have developed and always love to see dynamic creative. We need more of it.

WF: What is the greatest success or satisfaction you receive from owning OOH?

JC: ATA Outdoor just purchased our first digital board in the high tourism area of NH Lakes Region. Northern New England is not big on billboards and especially digital, so it was great that ATA Outdoor could purchase an existing digital to add to our offerings.

 

WF: How do you obtain new business?

JC: We use a combination of our own inventory, email campaigns and making sure we are on media buying platforms.

WF: Please share new business contact information.

JC: Jane Marlow Cutter, President, ATA Outdoor Media. 800-470-1619. jcutter@ataoutdoormedia.com

Website
http://ataoutdoormedia.com/ 

Industry
Marketing & Advertising

Company size
2-10 employees

Headquarters
Greenland, New Hampshire

Type
Privately Held

Founded
1992

Specialties
Bus and Bus Shelter Advertising, Billboard Advertising, and Out of Home Advertising 

Phone
603-436-0008

Email
Info@ATAoutdoormedia.com