OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. “I Buy Crack Houses” Billboards Spark Outrage in Cleveland
Controversial billboards across Cleveland—reading “Yes! I buy crack houses” and “Your house is trash? I’ll pay cash”—have drawn backlash from residents and city leaders. The messaging, seen as offensive and demeaning, prompted Cleveland City Council President Blaine Griffin to call for their immediate removal. Investor Tony Williams, who paid for the ads, defends the language as attention-grabbing and claims his company renovates abandoned homes into affordable housing.
View this post on Instagram
2. Lamar Acquires Verde Outdoor
Lamar Advertising Company has added over 1,500 billboards—including 80 digital displays—across 10 states through its acquisition of Verde Outdoor, marking the billboard industry’s first-ever UPREIT transaction. The deal, finalized on July 2, strengthens Lamar’s footprint in the Midwest, Southeast, and Mid-Atlantic regions.
3. Kantar Study Finds OOH Ads Outperform TV, CTV & Digital
A landmark 5-year study from Kantar and Clear Channel reveals that OOH advertising surpasses CTV and digital channels in ad awareness, brand favorability, and purchase intent. The research, based on thousands of campaign measurements, shows OOH rivals linear TV in driving results—at a more efficient price point. Key findings include a 13.3% higher lift in ad awareness versus other media, superior brand recall, and OOH’s ability to reach audiences digital can’t.
4. Billboards Urge Sheriff to End Partnership with ICE
LiveFree Indiana has launched a new billboard campaign across Indianapolis calling on the Marion County Sheriff’s Office to stop cooperating with ICE in detaining undocumented immigrants. The group unveiled three billboards on July 8, including one on Lafayette Road that reads, “Fund our future…don’t force us apart.”
For the Love of OOH, Please Subscribe!!!
- Advertisement -
