OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. OOH Hits Record $9.1B in 2024, Digital OOH Up 7.5%
OOH advertising revenue surged past $9.1B in 2024, marking a 4.5% year-over-year increase, according to the OAAA. Digital OOH led the charge with 7.5% growth, while transit advertising soared 10.6%, reinforcing OOH’s expanding influence across industries.
2. Bike-Pulled Digital Billboards Roll Into London’s Restricted Zones
CityShuttle has launched eDooh, a bike-pulled mobile billboard platform featuring 86-inch digital ad screens. Designed to navigate London’s traffic-restricted central areas, the programmatic-enabled screens offer advertisers new access to high-footfall zones where traditional vehicles can’t go.
3. Programmatic OOH Spending Surges in H2 2024
Place Exchange’s latest Programmatic OOH Trends Report reveals strong growth in programmatic out-of-home (OOH) advertising, with Food/Drink, Health/Fitness, and Personal Finance leading the charge. Outdoor formats continue to dominate, but retail OOH is poised for rapid expansion as brands integrate it into their retail media strategies.
4. PATTISON Lands Exclusive Transit Ad Deal in Niagara
PATTISON Outdoor Advertising has partnered with the Niagara Transit Commission to manage and sell advertising across its transit system. The agreement covers buses and shelters in multiple communities, expanding PATTISON’s reach and providing new opportunities for local businesses to connect with transit riders.
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