OOH News You Oughta Know Today

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Mar 6, 2025

OOH News You Oughta Know Today

A roundup of the latest industry headlines that should be on your radar.

1. Netflix’s ‘Toxic Town’ Billboards Disappear in Poor Air Quality

Netflix is making a bold statement on the UK’s air pollution crisis with disappearing billboards for Toxic Town. Depending on local air quality, the posters either remain fully visible or fade into a cloud of white smoke—mirroring the unseen dangers of pollution.

Today only, Toxic Town billboards are using real time data to show what air quality is like across the country.

If the air quality is “good” you will see a full poster for the series. If the air quality is “poor”, we are sacrificing our billboards to be covered in a cloud of… pic.twitter.com/7qmJHLmLDm

— Netflix UK & Ireland (@NetflixUK) March 4, 2025

Source: Deadline

2. Tesla Dubbed “Swasticar” in OOH Campaign

UK activist group Everyone Hates Elon has launched an OOH campaign in London that takes aim at Elon Musk and Telsa, dubbing Tesla vehicles “The Swasticar.” A TikTok video of the sign has garnered more than one million likes and nine million views so far.

@everyonehateselon 🚨Elon Musk just helped the far-right in 🇩🇪 win their best result since WW2 then called them to say congrats. So don’t buy his f*ing cars, yeah? #dontbuyaswasticar #elonmusk ♬ original sound – Everyone H*tes Elon

Source: Sign Link

3. QST LED Unveils Portable, LED-Wrapped Podium

QST LED has launched a portable, LED-wrapped podium for live events and retail, featuring a curved, digitally-wrapped display, durable resin-coated modules, and plug-and-play mobility.

Source: 16:9

4. LA Fire Alerts Delivered Via Digital Billboards

Skies Above Media has partnered with LAist and the LA Regional Food Bank to broadcast real-time fire alerts and donation info on digital billboards across Greater LA, helping communities stay informed and prepared.

Source: OOH Today