OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
OOH Inventory Await Last-Minute Political Ad Spend
As the election season intensifies, political campaigns are seizing the opportunity for last-minute advertising on OOH platforms. This surge in interest highlights the effectiveness of OOH advertising in reaching voters quickly and memorably. And while prices have jumped since 2000, Debra Cleaver, CEO of nonprofit VoteAmerica, still believes that, billboards are a cost-effective use of donors’ money.
“OOH remains a no-brainer for us: the CPMs are reasonable and people actually ‘notice’ billboards,” Cleaver said. “Can’t really say that about digital ads or broadcast TV.”
Subway Swears by OOH Dayparting
Dayparted OOH creative plays a vital role in Subway’s advertising initiatives, according to Subway marketing executive Shannon Stowers during a panel session at Advertising Week New York. “We need to catch the consumer right at the moment of consideration,” Stowers said.
Dems Launch Bilingual Billboards in Nevada Targeting Latinos
In Nevada, Democrats launch bilingual billboards and ads targeting Latinos The DNC has launched an “informational campaign” reminding Hispanic voters to check their registration status on bilingual billboards across Nevada ahead of VP Kamala Harris’ Univision town hall in Las Vegas Thursday night.
Latinos make up 20% of the electorate in the battleground state.
Australian OOH Industry Revenue Jumps 10%
Australia’s Q3 OOH revenue jumped 10.06% and year-to-date net revenue rose 8.7%, with DOOH revenue accounting for 74.5% of total net media revenue year-to-date, according to OMA.
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