OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Taco Bell Expands Drive-Thru Voice AI Technology
Taco Bell’s parent company Yum! Brands said it plans to expand its use of AI voice technology to hundreds more drive-thru locations in the U.S. by the end of the year. The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states.
Estee Lauder, Nicole Richie Launch ‘Night Night Club’
Estee Lauder is poking fun at Nicole Richie’s past party-girl persona for the launch of its new Advanced Night Repair products in a new campaign titled “Night Night Club.” The campaign will roll out in two phases, August 1 and August 29, across social media and digital channels, Taxi TV, OTT streaming and OOH placements.
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Ivee joins TikTok’s Out of Phone Initiative
Ivee, the mobility software provider creating premium passenger experiences in ride-hailing companies like Uber and Lyft, has partnered with TikTok for its Out of Phone initiative. Riders in Ivee-enabled vehicles will have access to TikTok’s premium short-form content, giving TikTok advertisers the opportunity to reach new audiences within Ivee’s highly measurable and interactive DOOH experience.
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