OOH Last Week Today —Keenan, Colossal, Elite, Curb Taxi and OUTFRONT Media

 

 

 

Best OOH Creative
 Top OOH Creative Executions which came to our attention last week

Cats Ears, Beers and Patagonia
Send your #OOHCreative for next week’s post:
BillBoard@OOHTODAY.com

 

 

Contiki
-Agency: Quan
-Markets: Boston + Chicago -Vendor Partners: Silvercast, JCD, Colossal
-Goal: Target the A18-25 demo – special focus on colleges in Boston (BU + Harvard)

 

Dagne Dover
-Agency: Quan
-Markets: CHI, NYC, BOS
-Vendor Partners: Total Outdoor, Silvercast, Big Outdoor, JCD,
Intersection, OUTFRONT, Branded Cities, Clear Channel

-Goal: Dagne had only ran OOH in NYC – wanted to establish strong brand awareness in a second core city heading into the holidays – blanketed River North, The Loop + Lincoln Park in Chicago
– while running brand trains in BOS & Digital Shelters (strategic neighborhoods) in NYC

 

Patagonia 
‘Big billboard’ in Melbourne CBD.

 

Sales on the street
Keenan Media

 

Colossal Media in Brooklyn, New York,
paints photo-realistic advertisements on the walls of
New York City

 

New York City Cabs Now Have Cat Ears as Marketing for Cats Movie. Curb Taxi Media
Taxi cabs sport a pair of cat ears in NYC, promoting the December release of the upcoming film.

 

National Geographic Encounter: Ocean Odyssey on the Millennium Hotel digital billboard!‬

 

Elite Media  A new building wrap location.
Across from the Las Vegas Convention Center expansion.

 

The Times Square Digital Corridor
44 Screen livescape at the busiest subway station in America
Totally self promotional, yet must see video of some of OUTFRONT Media’s inventory

 

KFC and Deliveroo serve up KFC’s festive burger from 10 ft gift box on London’s South Bank.

Deliveroo drivers will be handing out festive-themed burgers.  

The burger that will be given out for free contains chicken fillet, hash brown, sage and onion stuffing, mayonnaise, cranberry dressing and cheese

 

Table for 5
Would you love to see this coming to America?

Guinness is opening a pub that fits only five people after its research found that 30% of Brits’ favorite festive activity is catching up with friends over a pint.

The pop-up is located in London’s Flat Iron Square and based on Guinness’ research on the things that people want out of a pub. The ‘pop up pub’ includes a fireplace, snacks, Christmas tunes and board games. A bartender will pour pints of Guinness.

Open four days from December 5th, the pub can be booked hourly.
Hope & Glory did the project