OOH Last Week Today
Why Bud Light Peels and Coke Escalates Love
O2 (Telefónica UK) have done it again! ouch, When your phone bill is so much more then hoped. Let it be a bad memory with O2’s custom plan. Great special build on the greatest OOH canvas from Clear Channel UK by Havas Group, Adcity (Havas Group), VCCP & Talon Outdoor
Best OOH Creative
Creative OOH Executions which came to our attention last week.
Lot of multiples and heavy creative lifting this week
Send your #OOH Creative for next week’s post:
United States Women’s National Soccer Team
NYC Subway OUTFRONT Media
Why, When You Say BUD
A great example of CAPTIVATING consumer’s attention with fun creative using 3 of Sacramento’s most recognized Billboards launching new Bud Light flavors to a thirsty consumer on a 100 degree summer day! Well done Bud Light and Posterscope on a great strategy! Marquee Media
Compare the two photos above and below. Same copy. Probably same printer. Yet in the one above, color looks richer than the one below, despite the fact the camera was not as close and did not zoom. Any one know why the top photo’s color looks richer? We do.
Comment or send us note— ‘WHY?’ to— Billboard@OOHToday.com
Real Lemon Peels. Real Tea Leaves. Real Orange Peels. Real Lime Peels. Bud Light uses
3 burma-shave style billboards in their strategy to recapture market share from craft beer and Mexican imports. Brendan Whitworth, the head of sales for U.S. arm Anheuser-Busch, told Reuters, the company would retain its big, national campaigns but also push ahead with its new strategy of tailoring brand marketing to individual American cities. – CNBC Feb 1 2019 OUTFRONT Media Photo: PHILADELPHIA – NOEMI ARMSTRONG
Brands Celebrate WorldPride with Out-of-Home on LinkNYC
Coca-Cola Escalating Pride Month with OOH
The Coca-Cola Company supported PrideMonth with this great campaign with Carat Norway and JCDecaux Norway in Oslo Central Station.
Task Rabbit and You Shall Receive
TaskRabbit reaches New Yorkers with Station Domination with Turnstiles Campaign. Did you know TaskRabbit and their convenient app connects you to safe and reliable help for such services as furniture assembly, basic handyman services, getting groceries, house cleaning, keeping your place in a line, help with house moving, and much more, plus the company offers up to $1 million customer service pledge if a TaskRabbit “Tasker” damages your property? Another effective OOH Campaign by OUTFRONT Media
A GREAT IDEA Must be SOLD
Client said, Tell us about “Billboards with REFLECTIVE or GLOW in the dark material?”
Sales to Ops Mgr, “What about that?” Ops Mgr, “Like the Bulletin 1186 in Vallejo!” (photos below)
Sales says, (question is) “who’s going the be the first advertiser in Sacramento to step up their billboard game? “
OOH Today’s sales manager says, “The question should be, who’s going the be the first salesperson in Sacramento to step up their billboard sales game and sell it?”
Great Ideas still have to be sold
Another, ‘SpiderMan Far From Home’ The Premiere
UZ by Flowfushi is back in NYC promoting the opening of their new store at 19 Howard St.
Try a new eyeliner that is cruelty-free and has a rainbow of color options, look no further! JCDecaux.
Be Safe Celebrating