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OOH in Cohoot

Key Agency & Client Side Summary Insights Strictly for OOH Sales

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OOH in Cohoot
14 Brands, 16 OOH Agencies 

 

Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

We’ve surfaced some of Cohoot’s best OOH insights from this past week here…


Louisville’s OOH scene

Looking for Louisville, KY agencies that do a lot of out-of-home buys? You’re not alone. One seller on Cohoot shared some OOH-loving agencies in The Ville including Red7e.   Full Thread Here>>>

 

Experiential Marketing – who’s on top?

Cohoot is coming together to create their list of the top Experiential Marketing agencies. Talon and Street Factory have made an appearance along with several others. And as is often the case, a subthread developed around Talon’s recent acquisitions of GrandDesign and Grand Visual.  
Full Thread Here>>>

Lead Wall

Jack-in-the-Box is at Posterscope LA. Sellers shared 2 contacts  Full Thread Here>>>
Papa John’s is with Havas so OOH buying goes through PJX  Full Thread Here>>>
Mars chocolate, pet, and food contacts at Mediacom Full Thread Here>>>
Enplay media contact shared.  Full Thread Here>>>
Jersey Mike’s OOH buys are handled by Blended Ideas Group.  Full Thread Here>>>
Paramount Pictures – one seller shared 3 client direct contacts.  Full Thread Here>>>
Essentia’s OOH buying comes out of Southwest Media Group.  Full Thread Here>>>
Sr. Public Affairs contact at AAA Texas.  Full Thread Here>>>
13 McDonald’s Co-ops buy out of Davis Ellen and Moroch.  Full Thread Here>>>
Postmates buys via Noble People. NY and LA contacts shared  Full Thread Here>>>
DoorDash buys via Kinetic through DOmedia.  Full Thread Here>>>
Redfin’s AOR is Horizon. Client direct and agency contact shared  Full Thread Here>>>

Postmates billboard
Making a billboard about it

Favor Delivery Unclaimed

If you’re a Texan, then NeighborFavor, Inc. is probably familiar. Two sellers have confirmed that Favor doesn’t work with an agency, and your main contact is coming back from vacation soon! 
Full Thread Here>>>

Best OOH Vertical?

Sellers took to Cohoot to identify the best OOH Vertical. The question – If you could choose any vertical to call on for OOH, which would it be? Quick service restaurants and Healthcare seem to be getting the most votes with our sellers. But what do you think?  
Full Thread Here>>>

Change of Ownership in Bethlehem

Sands Casino in Bethlehem, Pa changed ownership back in June. The new owners Wind Creek Hospitality have changed the name to Wind Creek Casino and have big plans. The assumption is that Horizon (OOH buyer for Sands) is no longer in charge, so who is it and where will the buying come from??? 
Full Thread Here>>>

Can you help out?

Looking for a good advertising sales book.  Full Thread Here>>>
Lifeline Screening contact?  Full Thread Here>>>
360i DOOH and/or Mobile retargeting contact? Full Thread Here>>>
Successful strategies to get Coworking spaces to work with you on a local level?

Full Thread Here>>>

 

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code. 

 

 

 

 

 

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