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OOH in Cohoot—

OOH Solutions —Getting Past What Agencies Don't Know What it is, They Don't Know

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OOH in Cohoot—

Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

Here’s what has been brewing in the OOH channel since last week.

Who’s Got the Best One?

What do you think are the best Aliases here on Cohoot? Is it @MilliVanilli10? @FullFinger? Weigh in. Full Thread Here>>>

Strategies for Presenting Solutions

Agencies have problems, and you have solutions. But how do you present a solution if the problem isn’t something your client is facing? The thread is here. Full Thread Here>>>

Lead Wall

If you have been following fintech company you may be wondering if it is buying Out of Home. We have some details in this thread. SoFi spent more than $200M on ads last year, according to the Economist. Full Thread Here>>>

The question has been posed: Besides the OBIES, does anyone know of OOH awards out there? Full Thread Here>>>

OOH buying info is here for Amscot Financial, a “money superstore” based in Tampa, Florida. Full Thread Here>>>

Florida Department of Health contact info is here, with a hat tip to @MathExtasis. Full Thread Here>>>

The I Love New York planning and buying details are in this thread. This campaign has had subway wrap ups in NYC for most of the year. Full Thread Here>>>

Difficult Supply-Side Platforms?

A Cohort has heard about one or two OOH supply-side platforms being “a bit difficult” with smaller media owners. Check the thread. Full Thread Here>>>

Do You Know?

Has anyone seen an RFP for Swedish retail clothing chain H&M lately? Full Thread Here>>>

Cohorter is searching for a person to contact for OOH/DOOH for the Colorado Department of Transportation. Full Thread Here>>>

Checking in for a marketing contact for Japanese retailer MUJI. They are running subway ads. Full Thread Here>>>

West Coast reps: Who is the buying agency for Sacramento, California-based Golden 1 Credit Union? Full Thread Here>>>

 

Want an invite to Cohoot?
​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code. 

 

 

 

 

 

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