OOH Campaign that Changes the Path
48 Lamar markets on over 309 digital billboards
September is National Suicide Prevention Awareness Month. When Lamar read this story in the Washington Post earlier this month, they reached out to the creator, Nicole Leth. Lamar gave her the opportunity to design a whole OOH campaign of affirmation messages, and offered to display them during September for National Suicide Prevention Awareness Month.
The hope is that one of these affirmation messages is viewed by a person that needed it that day. And if that message helps change the path of one person, then the campaign was worth it. The artist, Nicole, has set off on a road trip with her husband to visit 6 of the markets to see/photograph as many of them as possible.
View the other 6 different messages below.