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OOH Campaign Says Masturbation May Change Your Life —It’s Masturbation May

Bold and Daring Out of Home (OOH) Campaign—International Masturbation Month

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Publisher’s Note:  Who knew there was an International Month for Masturbation?

Masturbation May Change Your Life: Lovehoney Launches Bold Guerrilla Ad Campaign Celebrating Masturbation Month

Lovehoney Australia, the leading brand in sexual wellness, has proudly launched a bold and daring Out of Home (OOH) guerrilla advertising campaign in celebration of International Masturbation Month. The campaign, which has rolled out across multiple Australian cities including Sydney, Melbourne, and Brisbane, aims to break down taboos and stigma associated with self-pleasure by promoting the various health benefits of masturbation.

New Lovehoney research, which surveyed over 1,000 Australians on their masturbation habits, is featured across digital mobile and walking billboards showcasing different health benefits associated with solo play. Each billboard boldly presents a distinct benefit, shedding some much needed light on the positive effects of masturbation on physical and mental well-being.

Christine Rafe

“Masturbation is a natural and healthy aspect of human sexuality, yet it often remains shrouded in shame and embarrassment. Lovehoney’s fearless campaign aims to change that by highlighting the multitude of benefits self-pleasure brings,” said Christine Rafe, Lovehoney’s Sex and Relationship Therapist. “We want to empower Australians to embrace and celebrate their own sexual well-being while dispelling the societal taboos that prevent open and honest discussions about self-love.”

The campaign coincides with both International Masturbation Day and Masturbation Month, otherwise known as Masturbation May, offering an ideal opportunity to raise awareness and encourage open conversations about self-pleasure. Lovehoney’s dedication to sexual wellness is reflected in the brand’s commitment to destigmatizing masturbation and normalizing self-love among Australians.

The billboards communicate the following health benefits of masturbation:

  • Masturbation May help relieve stress. Over 50% of Australians masturbate for stress relief.
  • Masturbation May enhance your sleep. 1 in 2 Aussies masturbate as a sleeping aid.
  • Masturbation May improve your mental health. 90% of Aussies agree masturbation has a positive impact on mental health.
  • Masturbation May help with pain relief. More than 1 in 10 Aussies masturbate to help relieve pain.
  • Masturbation May make you happier. Over a quarter of Australians say masturbating increases their happiness.

Shockingly but not surprisingly, Lovehoney’s research revealed that a quarter (25%) of Australians feel shame associated with masturbation, with over half (51%) considering self-love an embarrassing topic to discuss and more than a third (36%) not wanting others to know they engage in it.

“Masturbation isn’t a guilty pleasure; it’s a secret weapon for enhancing overall well-being,” added Rafe. “Our goal is to empower Australians to celebrate their sexual selves and remove the stigma that surrounds self-pleasure. Let’s embrace the joy and the health benefits that come with a little ‘me time’!”

For more information about Lovehoney Australia and the campaign, please visit www.lovehoney.com.au.

Lovehoney Australia’s Masturbation May research was conducted in May 2023 and surveyed 1,005 Australians aged 18+.

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