OOH Camera-based Platform —meldCX with Viana Joins DPAA
Viana measures how people work, shop, learn and play in the real world
meldCX Joins DPAA
NEW YORK – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that meldCX has joined the association.
The Australia-based company, which has a U.S. headquarters in Austin, Texas, provides out-of-home media owners, advertisers and retailers with a camera-based platform that creates trackable physical spaces.
Viana by meldCX is the latest offering within the meldCX suite of products. Viana measures how people work, shop, learn and play in the real world, providing data for more effective, targeted advertising, while enabling retailers to make data-driven business decisions utilizing greater insights into their customers. All data captured by Viana is anonymized in accordance with privacy laws.
Barry Frey, DPAA President & CEO, said, “meldCX is on the leading edge of one of digital out-of-home’s great strengths—the ability to gather anonymized data about customer behavior and traits. We welcome them to our global community of members and look forward to supporting their bringing Viana to market here in the states.”
Stephen Borg, Global CEO, meldCX, said, “Barry and his team provide a very valuable concierge-type service along with great networking opportunities, all of which will be extremely beneficial to us as we introduce Viana to the U.S. market.”
meldCX is an affiliated company within the Acer groups. Its flagship product, meldCX®, is a leading comprehensive cross OS enterprise platform for development of digital transformation (DT), making it simple and cost-effective for organizations to develop, deploy and manage commercial applications for IoT devices and DT initiatives across hardware and software platforms. visit www.meldcx.com
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13.