Context is King
It is critical when taking and providing photos of OOH to have people and traffic interacting with your client’s OOH medium.
Get that in a photo and you’ve got Context!
- People passing the advertising
- Cars passing the sign too
- Stores in background for context for location
- The ad pops out as the focal point
Crafting a good contextual pictorial requires more than just framing your clients OOH Structure.
It requires patience and timing to capture the human element that reassures and validates impressions are being made at the moment the image was taken. This is the difference between a POP and a glamour/specialty shot. Clients may never physically see their OOH medium they purchased in cities across the country, having a good photo with the proper human elements (cars heading toward the billboard, pedestrians in close proximity to your clients shelter or kiosk) is a must for a successful pictorial story. That is what the client deserves and this should always be our goal.
It requires patience and timing to capture the human element that reassures and validates impressions are being made
by Steve Lind, Co Founder and Chief Evangelist of FotoFetch contact steve@fotofetch.com
FotoFetch is your enterprise resource solution to photography, videography, drones and beyond. Fotofetch is a U.S. Corporation with investors from around the world changing how we approach commercial photography. Combining technology and evolving commercial photography solutions FotoFetch serves industries as an on-demand photography source for anywhere in the world.
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