Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

OOH Photo Today

Context is King

0 237

Context is King

It is critical when taking and providing photos of OOH to have people and traffic interacting with your client’s OOH medium.  
Get that in a photo and you’ve got Context!

  1. People passing the advertising
  2. Cars passing the sign too
  3. Stores in background for context for location
  4. The ad pops out as the focal point

Crafting a good contextual pictorial requires more than just framing your clients OOH Structure.

It requires patience and timing to capture the human element that reassures and validates impressions are being made at the moment the image was taken. This is the difference between a POP and a glamour/specialty shot. Clients may never physically see their OOH medium they purchased in cities across the country, having a good photo with the proper human elements (cars heading toward the billboard, pedestrians in close proximity to your clients shelter or kiosk) is a must for a successful pictorial story. That is what the client deserves and this should always be our goal.

It requires patience and timing to capture the human element that reassures and validates impressions are being made 

by  Steve Lind, Co Founder and Chief Evangelist of FotoFetch   contact steve@fotofetch.com       

FotoFetch is your enterprise resource solution to photography, videography, drones and beyond.  Fotofetch is a U.S. Corporation with investors from around the world changing how we approach commercial photography.   Combining technology and evolving commercial photography solutions FotoFetch serves industries as an on-demand photography source for anywhere in the world.

 

- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: