OOH Best Creative Last Week Today

By OOH Today Last updated May 16, 2022

OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week.
If you’ve seen stellar work out there, we want to know about it. Tag us on LinkedIn or shoot us an email.

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1. Timed with Miami Tech Month, Miami-based fintech company Novo launched a “small business brave” campaign on roadside billboards, boats, and trucks, shining a spotlight on some of their small business customers.

2. @ally in Chicago | Big Outdoor

3. UK-based Glebe Farm took over Victoria Station in London after winning a court battle against Oatly.

4. Rayban promotes their first generation of Smart Glasses in NY | JCDecaux North America

5. Swarovski took over 82 screens of different shapes and sizes for a coordinated DOOH campaign at a retail complex in Saudi Arabia with the help of creative technology company Bureau Beatrice.

6. MANGO utilized Clear Channel UK‘s #AdshelLive network to target bus stop commuters with their ‘Vision of Summer’ campaign driving consumers to visit Mango’s online store to see the latest trends.

7. With the help of the OM team, LA’s most Instagrammed wall has peeled back its layer revealing Paul Smith’s Signature Stripe. | overallmurals

8. LUMO Digital Outdoor’s creative studio, LUMO Labs, partnered with MBM to launch a dynamic omnichannel digital out of home (DOOH) campaign, Vogel’s vs Vogel’s.

The campaign encouraged bread lovers to share their opinion on how they store, eat and even cut, Vogel’s. The creative design by DDB is an impressive display of how a brand can leverage social engagement to fuel a DOOH campaign. MBM used 14 live social feeds pulled from Instagram and Facebook votes. Kiwis have expressed their thoughts with the campaign seeing over 33,678 votes.

9. Visit Philadelphia ran this bold creative in Times Square and Penn Station as part of a $2M spring campaign wooing travelers back to Philadelphia. | Outfront