OOH Best Creative Last Week Today

Coca Cola, Showtime, Tiffany, and more - the top 10 OOH creative executions that came to our attention last week

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Apr 4, 2023

OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week.
If you’ve seen stellar work out there, we want to know about it. Tag us on LinkedIn or shoot us an email.

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1. To announce the Mario Movie in cinemas, the iconic Morris Column in Paris was designed to look like Mario’s famous warp pipe. JCDecaux

2. Feeling Tiffany Blue! Skyline Outdoor Media

3. Digital media inside the customer journey and at the point of sale, powered and measured by 1st-party SKU level data.

4. Next time you pass through IND, be sure to get your photo on the winner’s podium! Lamar Airport #WinnersDrinkMilk American Dairy Association Indiana Inc.

5. Tommy Hilfiger lights up the future with Dentsu OOH, and partners with Pixel Artworks! For three nights in London, Milan and Berlin, Tommy Hilfiger’s campaign artwork sparks up iconic landmarks for an eye-catching takeover. #TommyHilfiger and #TommyXShawn #OOH #Projections

6. Vermeer’s “Girl with a Pearl Earring” serves an iced Coke in a new 3D activation at São Paulo’s Airport. JCDecaux

7. Every hand-painted mural is a one-off, a celebration of human-powered craft. Global Street Art

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8. The Coca-Cola Company’s Smartwater has released “Elevate How You Hydrate.” Created in partnership with WPP Open X led by VMLY&R, this campaign is informing consumers of the brand’s new product SKU, Smartwater Alkaline With Antioxidant.

9. OUTFRONT Media and SHOWTIME brought Yellowjackets to life in the NYC subway.

10. Algorand won Gold at the OBIE Awards this year in the Buzzworthy Category for their Times Square takeover. On Earth Day 2022, Algorand took over Times Square for one hour to shed light on Algorand’s carbon-negative blockchain and the power of building green technology. The iconic intersection was flooded with Algorand’s brand green for two minutes across 47 marquee billboards. Those screens then faded to black for 13 minutes to represent saving energy.