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OOH Back to Basics —The Great Creative Idea

Selling OOH

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OOH Back to Basics —The Great Creative Idea
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Great Idea Still Has to be Sold

OOH Sales person’s post on LinkedIn—

Client said, Tell us about “Billboards with REFLECTIVE or GLOW in the dark material?”
Sales to Ops Mgr, “What about that?” Ops Mgr, “Like the Bulletin 1186 in Vallejo!” (photos above)

Sales says, (question is) “who’s going the be the first advertiser to step up their billboard game? “

OOH Today’s sales manager says, “The question should be, who’s going the be the first salesperson to step up their billboard sales game and sell it?”

Great Ideas, Creative or other, still have to be sold.

 

 

 

 

 

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