New Tradition Media Acquires SF Billboard Plant

New Tradition Media Acquires Total Outdoor
San Francisco

NYC:  Monday July 8, 2019, New Tradition Media announced their acquisition of Total Outdoor’s San Francisco out of home media assets. This makes New Tradition the largest player of high-profile static OOH in the Downtown San Francisco area. Negotiations took place between New Tradition Media’s partners and Total Outdoor. 

The acquired inventory will now feature New Tradition’s imprints with their notable
neon green and white logo saturating the Downtown San Francisco market. New Tradition
Media currently has nine exceptional static units in the San Francisco market and will be almost
tripling this amount with their addition of Total Outdoor, which will be available starting this week.

New Tradition’s CEO Evan Richheimer stated that “San Francisco has been one of the most desired markets for our clients this year, we’re eager and beyond excited to provide them with additional premium inventory in the Downtown area.” Richheimer added, “this is a great time for New Tradition as we will continue to look for strategic tuck-in acquisitions and expansion opportunities.”

PJ SOLOMON acted as strategic and financial advisor to Total Outdoor on the transaction. “We
believe the out of home media market is poised for continued growth and this transaction
provides a nice boost to New Tradition’s existing assets”, stated, Mark Boidman, Managing
Director, at PJ SOLOMON.

About New Tradition
Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in
the United States as well as one of the largest independent operators of large format digital and
static OOH. With a focus on urban core environments, New Tradition provides advertising
platforms in New York, Los Angeles, Boston, Nashville, Miami, San Antonio, San Francisco,
Seattle, Portland, Las Vegas, Baltimore, Washington DC, Atlanta and Chicago.