OAAA has partnered with the Ad Council and NHTSA to raise awareness about the dangers of pediatric vehicular heatstroke and help prevent hot car deaths.
Every year, children lose their lives to preventable hot car tragedies. Pediatric vehicular heatstroke is the leading cause of non-crash, vehicle-related deaths for children ages 14 and younger, and these incidents can happen even on mild days.
The campaign encourages parents and caregivers to make one simple habit part of every trip: Stop. Look. Lock. Before walking away from your vehicle, always check the back seat and lock your car.
In 2026, unfortunately, 12 children have already died in hot cars (as of 7/10/2026).
Help us show support by downloading and running the Heatstroke Prevention PSA in any available space throughout the summer, when the dangers of heatstroke are greater. Together, we can help raise awareness and remind families that parked cars heat up quickly—and no child should ever be left unattended in a vehicle.
https://oaaa.org/resources/heatstroke-prevention-psa/
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