The Best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
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Australia: Located in key locations, the latest REVO Fitness campaign, along with its clever taglines, has made waves in the saturated fitness industry. This quirky creative makes REVO stand out from its competitors and invites passers-by to try its 24-hour gyms.
Creative: Carat
Media agency: Carat
Out of Home: oOh!media
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Queenslanders’ Pride Australia: Following the success of last year’s ‘Queenslanders’ Pride in their Origin’ campaign, XXXX has taken it one step further by replacing a range of Outdoor panels with larger-than-life 3D XXXX cans. Each installation includes postcodes, encouraging hometown pride in the lead-up to the State of Origin.Creative: JCDecaux Creative Solutions Media Agency: UM Sydney Out of Home: JCDecaux |
| Your floordrobe is sorted Australia: Temple & Webster have embraced the minimal aesthetic in their latest campaign. The clever play on words promotes their sleek range of compact dressers to solve an all- too-relatable problem of the ‘floordrobe.’Creative: Howatson + Company Media agency: Howatson + Company Out of Home: Scentre Group BrandSpace |
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Elemental US: Special build signs are capturing the playful spirit of Disney/Pixar’s latest film, Elemental. Big, bold and bright visuals transform Outdoor into animated (but still static) displays.Creative: N/A Media agency: N/A Out of Home: Clear Channel Outdoor |
| Gamble Aware London: This emotion-first creative campaign demands attention, encouraging people to speak up and seek help. The crushed-on-site billboard illustrates the crushing feeling of gambling debt, while also offering resources for support.Creative: Lucky Generals Media agency: Lucky Generals Out of Home: N/A |
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