Best of Outdoor for July
The Best of Outdoor is a OMA’s monthly selection of local Australian and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
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Cartology and OzHarvest Are Sticking It to Food Waste!Cartology has helped OzHarvest spread an important message around combatting household food waste with their ‘Use it Up Tape’ campaign. The campaign utilized retail OOH advertising displayed across shopping centers nationwide. These eye-catching large format displays empowered shoppers to maximize food usage and minimize waste.
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Greening Australia Are Restoring Nature for Regenerations to ComeGreening Australia have partnered with oOh!media in their new pro bono campaign to help increase brand awareness and educate consumers about environmental restoration, in both metro and regional locations. The second phase of their campaign utilised dynamic digital displays that combined full motion visuals with a countdown timer, inspiring donations to their important work.
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ING Bank Australia Takes Over the Canberra Light RailCanberra jumped aboard the money tram with ING Bank Australia. Their campaign, courtesy of TorchMedia, features a powerful Full Wrap, showcasing the banks iconic lion with their vibrant orange branding. This OOH campaign is sure to encourage locals to make bank with ING!
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It’s Brat(wurst) Summer!The crossover we never knew we needed! Inspired by Charlie XCX’s new album, fans decided that it’s “brat summer” and Field Roast was quick to seize the trend to promote their plant-based bratwursts, via an engaging OOH advertising piece in Toronto! With help from No Fixed Address. The DOOH billboard cleverly featured the ‘brat’ album cover on one side, following with Field Roasts bratwursts on the other, utilizing the same eye-catching color scheme of the album.
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