OKCupid Outdoor Campaign, Down To …
Changing the conversation about dating culture and empowering each individual to expand the meaning of DTF through Outdoor Advertising
Abbreviations.Acronyms. Don’t have a clue. Never been in the online dating world.
Dating app OKCupid’s new marketing campaign is about the acronym “DTF” (down to f***) fortunately or not the “F” represents other than the obvious. They lost me at “DT”.
“Dating Deserves Better” according, OkCupid or OKC, debuts in with OOH this month from Wieden & Kennedy, New York.
OkCupid CMO, Melissa Hobley, says, “We’re proud that OkCupid is one of the only dating apps that truly reflects back what is happening culturally, and we felt a responsibility–and opportunity–to play a part in changing the conversation about dating culture and empowering each individual to expand the meaning of DTF in a way that reflects what they want from dating.”
Pretty deep for dating? The campaign will run in NYC with displays in the MTA Subway and select markets across the U.S.,and includes social and brand activations. I can only imagine how this would play in Peoria or Kalamazoo. Dating Deserves Better.
Check out these two links to the story.