Ocean Outdoor Enables Programmatic Buying of Iconic United Kingdom Screens via Hivestack

LONDON—

Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognizable screens in the United Kingdom.

With this partnership, over 500 million monthly impacts in some of the highest traffic areas in top UK markets will become available to Hivestack’s buyers.

Andrew Gibson, Head of Trading & Investment at Ocean Outdoor shared: “We are delighted to partner with Hivestack to advance our programmatic offering. As the UK eases out of lockdown, agencies and advertisers are seeking more flexibility than ever before. Hivestack’s programmatic technology offers digital marketers the ability to run highly targeted campaigns across DOOH that can be turned on or off at the click of a button, giving advertisers a highly effective and low risk route to market.”

Ocean will be using Hivestack’s supply-side tech stack to offer buyers private marketplace (PMP) deals as well as open exchange buys.

“We expect to see significant programmatic activations from digital marketers wishing to target audiences offered by this prime inventory.”

Andreas Soupliotis, Founder & CEO of Hivestack commented: “It’s an incredible privilege to offer Ocean’s beautiful and stunning DOOH advertising opportunities to our programmatic buyers. Everything Ocean does exudes excellence, and we believe our buyers will be thrilled to see these high-value impressions available for programmatic activation in Hivestack. Ocean is the gatekeeper of some of the world’s most desirable advertising locations. We expect to see significant programmatic activations from digital marketers wishing to target audiences offered by this prime inventory.”

About Ocean Outdoor
Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe.The Ocean portfolio features the UK’s most iconic DOOH locations and a significant presence in the top 12 UK cities.

Strategic acquisitions that complement the existing DOOH portfolio remain a strategic pillar of the growth program. This continued with three Dutch acquisitions in spring 2019, giving the company a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries have since been rebranded as Ocean Netherlands.

In September 2019, Ocean acquired the assets of Visual Art, a Sweden based independent, pure-play DOOH media and tech group which operates in three Nordic countries (Sweden, Norway, Denmark) and key cities in Germany.

In February 2020, Ocean closed the acquisition of AdCityMedia, a Sweden-based premium out-of-home and digital screen tech operator focused on large format digital and high-end city centre locations across Sweden, Norway, Denmark and Finland.  The combined entities of Visual Art and AdCityMedia, referred to as Ocean Nordics. For more information, visit https://www.oceanoutdoor.com

About Hivestack
Hivestack is a global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue.

Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York and Sydney. For more information, please visit https://www.hivestack.com

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