The Out of Home Advertising Association of America (OAAA) is adding fresh perspectives to its Agency and Brand Councils, uniting some of the industry’s most forward-thinking and strategic minds to shape the next chapter of out of home (OOH) advertising.
Formed earlier this year, the Agency Council brings senior agency leaders into direct conversation with the OOH community, creating a space to tackle shifting media habits, new technologies, and evolving brand priorities.
New members of the Agency Council include:
- A.J. Storinge, EVP, Global Managing Partner, Client Leader, UM
- Ellie Bamford, Chief Strategy Officer, VML
- Erin Lanuti, Global Chief Innovation Officer, OPRG
- Ian Grody, Chief Creative Officer, Giant Spoon
- Stefan Copiz, Executive Creative Director, Goodby Silverstein & Partners
Launched in 2022, the Brand Council brings together top marketers from global brands to explore how OOH connects with consumers in a fragmented media world. Beyond creative integration across channels, the group serves as a strategic forum for addressing industry challenges, identifying emerging trends, and advocating for OOH’s value in the omnichannel marketing mix. Members work to showcase the medium’s ability to deliver brand safety, meaningful connections, and measurable business outcomes.
New members of the Brand Council include:
- Katherine Freeley, Head of Media Center of Excellence, Boehringer Ingelheim
- Stefani Fleurant, EVP, Sports & Lifestyle Marketing, Authentic Brands Group
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Anna Bager
“The OOH industry is thriving and evolving rapidly, and the insight from top agency and brand leaders is critical in guiding where it goes next,” said Anna Bager, President & CEO, OAAA. “We’re thrilled to welcome these new members whose expertise spans innovation, media investment, creative strategy, and brand-building. Their voices help ensure OOH remains a vital force in the modern media mix.”
Their voices help ensure OOH remains a vital force in the modern media mix.”
The Agency and Brand Councils are core to OAAA’s broader mission to foster collaboration, conversation and deeper engagement across the advertising ecosystem. Through closed-door sessions, advisory contributions, and active participation in OAAA initiatives, council members play a key role in advancing OOH as a dynamic, data-informed, and creatively rich medium.
For more information on the councils and their members, visit https://oaaa.org.
About Out of Home Advertising Association of America (OAAA)The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org
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