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OAAA Establishes Brand Council  —Strengthening Commitment to Align OOH to Needs of Advertisers

OAAA Brand Council

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Do It Outdoors for OAAA Brand Council member Inspire Brands

World Leading Brands Including Allstate, Diageo, GoPuff, IBM Watson, Inspire Brands, Little Caesars, Logitech, Pepsi & Visible among First Advertisers to Sign On

WASHINGTON D.C. – The Out of Home Advertising Association of America (OAAA), the national trade association for the OOH and digital OOH media ecosystem, announced today the formation of  the OAAA Brand Council, a collaborative platform for media leaders to ideate and contribute to the most critical aspects of the OOH industry.

This network of respected leaders will advise and shape the future of OOH through active participation in dialogue on the issues and developing trends, informing an agenda designed to advocate for this medium’s value in an omnichannel marketing mix and the impact it promises for marketers.

Members of the OAAA Brand Council include:

Maria Givens, Global Head of Media and Digital, Logitech
Cheryl Gresham, CMO, Visible
Todd Kaplan, Chief Marketing Officer, Pepsi
Greg Hamilton, Vice President of Media, Insights, and Content Strategy, Little Caesars
Sophie Kelly, Senior Vice President of Whiskeys Portfolio in North America, Diageo
Keith Lusby, Vice President Connections & Partnerships, Inspire Brands
Dave Marsey, SVP Media & Commerce, Allstate  
Catherine Schenquerman, Senior Director of Brand Marketing & Comms, GoPuff
Randi Stipes, CMO, The Weather Company; IBM Watson Advertising

message for Circle Graphics

“As we enter a post pandemic world there is a big moment occurring for OOH to play an even more important role for marketers, reaching consumers at the critical moments of their journey,” said Anna Bager, President and CEO, OAAA. “Advertisers are in search of opportunities that can guarantee brand safety, meaningful connections, and business outcomes and OOH can be this solution.  We are excited to work together with this esteemed group of brand leaders to get there.”

Brand Council members will participate in multiple closed-door sessions to facilitate candid dialogues, have exclusive access to beta testing on OOH platforms, and more. Conversations stemming from the OAAA Brand Council will guide the imperatives in the industry and media precedents.

About the OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the $8.6 billion U.S. out of home advertising (OOH) industry, which includes digital out of home (DOOH), and is comprised of billboards, street furniture, transit advertising, and place-based media (including cinema).

OAAA is comprised of 800+ member media companies, advertisers, agencies, ad-tech providers, and suppliers that represent over 90 percent of the industry. OAAA is a unified voice, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States. For more information, please visit oaaa.org

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  1. Patricia says

    Glad we have a other council to address diversity … Nope still waiting on that Anna

  2. Robert says

    Hasn’t the DPAA already been doing this for a while now?

  3. Yes the DPAA has been at it for at least 4 years. Is better late than never? Arguably yes. But, big but, it is time to deliver. Excuses no more

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