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Nielsen Ad Study Tallies Digital Taxi Tops

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Nielsen conducts 1st ever Advertising Study for the Taxi Industry

 

Lonnie Passy

 

by Lonnie Passy
Director, National Media Sales at Curb Taxi Media

 

Earlier this year, Nielsen conducted a Digital Transit Advertising Report. This report provided a detailed examination of commuter rail, train, subway and taxi riders in six of the top transit advertising markets.

Among commuters, it measures exposure to digital advertising in transit station concourses and corridors and on station platforms. It also looks at advertising inside taxis among taxi riders and taxi top ads among all market residents age 16 or older. The report explores actions taken after being exposed to transit ads.

 

advertisement for Associated Posters, Inc

 

 

This is the 1st time that anyone has conducted a report like this for the Taxi Advertising Industry and Curb is grateful. Curb has been saying for years how powerful taxi media is and this report helps prove it.

 

 

 

 

Taxi TV had the highest engagement (67%) in at least one action on their smartphone. That was the highest engagement of all DOOH formats including billboards, airports, transit, cinema, gas stations, health clubs, malls and office buildings. 

Below are some of the results: 

  1. Digital taxi tops drives more in-store traffic and in-store purchasing than any other transit format. (91% made a purchase)
  2. Taxi TV had the highest engagement (67%) in at least one action on their smartphone. That was the highest engagement of all DOOH formats including billboards, airports, transit, cinema, gas stations, health clubs, malls and office buildings. 
  3. For those who’ve noticed Digital taxi tops, 51% are highly engaged and look at them “all” or “most” of the time.

For more information go to www.curbtaximedia.com

 

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2 Comments
  1. Patricia says

    Big win for Wrapify!

  2. No Fear No Favor says

    Agreed Patricia. This is a tremendous opportunity for Wrapify and the partners. Thank you

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