Nick Coston Pledges Money Where His Mind Is
Local OOH Reps Belong at Annual Conferences and Nick will Pay
In a recent LinkedIn post Nick Coston writes:
Nick Coston, Private OOH Planner, Buyer & Industry Consultant/Counselor, has made a generous pledge via LinkedIn. The offer, posted in its entirety above, is a full ‘ride scholarship’ for an outstanding local OOH rep to attend the next OOH Convention in 2019. Nick writes that he will pay in full for expenses as his guest. Nick is a generous person obviously and he is putting his money where his mind is and that is for the greater good of Outdoor Advertising.
Many times over the 25 plus years of attending the premier OOH convention event, i wondered why ‘the people who might benefit the most’ are not in attendance. From an educational, motivational and networking perspective, every Conference attended has rekindled the fire in the belly for OOH. Some years more than others, but always stoked upon returning to the office.
We understand the expense may be a concern for OOH Owners. But come on, if Nick can cough up for one deserving person, why doesn’t the Big 3, 4 and 5, bring a proportionate number of local sales reps compareable to their revenues? Even if it were just one rep per market, that is a start.
The story told, by those ‘who know’, responding to reasons for leaving sales reps ‘back home’ are:
1. the dollars, 2. employee defection and 3. the responsibility lies with managers who attend, to bring back a full report, sharing the details of the events and speakers. How many times has that happened?
We agree with Nick. Attendance would be equally beneficial to both the local sales reps and the rest of the attendees who will gain insights from them as well.
A noble commitment Nick Coston. We salute your pledge
A noble commitment Nick Coston. We salute your pledge to the Industry and to the OOH people, as OOH Today refers to, as ‘the people in the trenches’. The one’s who don’t receive the opportunities or recognition, though as fully committed to Out of Home, as the ones who do.