Next-Gen Media launches programmatic DOOH
alongside Vistar Media
Next-Gen Media, a leading youth-focused digital video network, has added programmatic buying capabilities across its growing portfolio of full-motion digital screens across the UK
London – To launch its programmatic offering, Next-Gen Media has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media
Next-Gen Media’s network already achieves more than 6m+ daily impressions per campaign and through this partnership, they will enable brand and agency partners to access this hard-to-reach audience, where they live and study, via the programmatic marketplace.
Programmatic DOOH is experiencing significant growth within the programmatic landscape, as the medium provides marketers with the ability to leverage precise targeting and streamlined programmatic buying to deliver impactful ad formats.
According to Next Gen Media Co-Founder and Commercial Director, Guy Thurlow: “We already work with a range of global and local brands looking to connect with young people across our network. Partnering with a global player like Vistar enables us to expand our reach further and offer brands even more choice and flexibility.”
“At Vistar, we are constantly expanding our global network and are thrilled to have recently partnered with Next-Gen Media to further maximize our SSP inventory. Next-Gen Media reaches a key target audience for many brands through their partnerships with education and university accommodation providers. Working alongside a multitude of other programmatic DOOH environments, this inventory enables buyers to enhance contextual relevance in key, highly viewable locations,” said Layla Soufi, Director of Supply Partnerships, Vistar Media UK.
About Next-Gen Media
Next-Gen Media connects brands with young people in a trusted media environment. Their national network of full-motion digital screens engages this notoriously hard-to-reach audience where they live and study. By partnering with education and university accommodation providers, Next-Gen Media have developed a growing portfolio of more than 370+ screens in high footfall and dwell time areas. Their network already achieves more than 850k daily impressions per campaign in more than 65 towns and cities across the UK. https://next-genmedia.com
About Vistar Media
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 30 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. Visit www.vistarmedia.com
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