National Experiential — OOH Owner Today —
OOH Owner Today —National Experiential
by Benny Taubman, OOH TODAY Reporter
National Experiential is a one-of-a-kind, one-stop OOH shop specializing in experiential marketing – a type of advertising that focuses on creating astonishing and memorable customer experiences. The business, headquartered in New York, NY, offers a diverse array of innovative displays that are bombastic, thought-provoking, and unforgettable. Although one might try, simple descriptions are not enough to evoke the striking nature of the company’s products; An illustrious example is necessary.
One experiential OOH marketing solution that National Experiential offers is “live billboards.” These are large, illuminated billboards that are attached to a group of brand ambassadors. Altogether, the brand ambassadors parade around densely populated areas, such as busy streets, university campuses, and events, and act as the ultimate street-level brand ambassadors. This solution is cost-effective, memorable, and sure to turn some heads.
Their industry-leading laser projections are another example of their experiential marketing prowess. National Experiential’s projections give advertisers the ability to target traditionally hard-to-reach, high-traffic areas and transform them into spectacular digital canvases. One of their most noteworthy laser projection offerings is 3D video mapping. This projection technology enables National Experiential to spatially map surfaces and project dynamic 3D content to astonish crowds and create lasting impressions.
Although experiential methods such as these are their bread and butter, National Experiential also offers more subdued OOH options such as high-quality fabrications, signage, billboards, and more. In addition to its presence in the United States, the company also has a national reach in Canada and a regional reach in Europe. Overall, National Experiential is a maverick in the OOH industry and their family-oriented team is adept in their alluring craft. National Experiential’s COO, Eric Davis, shared some insight about the company in an exclusive interview with OOH Today.
Spotify: Riot Games | Holographic Projection & Drone Show – Fishermans Wharf (vimeo.com)
Q: Why should advertisers choose your business?
A: “We are a transparent, partner-centric Experiential Vendor that is dedicated to success. We offer Physical, Virtual, and Digital solutions that are relevant, immersive, and engaging. We love what we do and we love our partners too! We are an advertiser’s secret weapon.”
Q: Why are you in the OOH business?
A: “We are not in the OOH business, we are in the business of creating experiences that emotionally connect people to brands. Out-of-Home may be where this happens, but we are a far cry from being in the OOH business, we are in the business of getting reactions and creating memorable, incredible, and very shareable moments.”
Q: What is your key to success in the OOH business?
A: “Our key to success starts with putting our partners first! We listen, we comprehend, we strategize, and we communicate with them and then we exceed their expectations by delivering everything they need. We are also very easy to work with and willing to go the extra mile. It doesn’t cost anything to be nice.”
Avatar Way of the Water | Holographic Projection & Drone Show (vimeo.com)
Q: What is the greatest success or satisfaction you receive from owning OOH?
A: “[Our] greatest Satisfaction comes from making our partners happy, creating those WOW moments, and doing what has never been done before. Nothing is more gratifying than waking up exhausted after another amazing campaign for a partner that got what they expected and so much more.”
Q: What are some future goals for your business?
A: “To continue to come to the table for our partners with the best immersive and engaging concepts, grow our Experiential Footprint with partners and potential partners, and continue our dedication to excellence as an Experiential Vendor.”
Q: Share a fun fact about your company!
A: “Our Team is comprised of Sky Divers, Gym Rats, Semi-Pro Golfers, A few DJ’s, Wanna Be Baseball Players, Kick Boxers, and a a bunch of Artists. Our Morning Briefings are about 45 Minutes long, focused on the business at hand but at times more entertaining than an episode of TMZ. We are a family and act as such.”
United States, Canada, and Europe
New York, NY