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MYSLF: OOH Campaign Dominates New York Streets

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Do it outdoors Media executes Yves Saint Laurent’s bold out-of-home market domination campaign for their newest men’s fragrance, MYSLF in NYC

Yves Saint Laurent’s latest men’s fragrance, ‘MYSLF’, captivated New Yorkers through an ambitious Out-of-Home (OOH) multi-channel market engagement strategy. Orchestrated by the dynamic do it outdoors team, this campaign was strengthened through their powerful media amplification strategy, and has successfully amalgamated traditional and experiential OOH mediums, offering a blend of mobile sampling stations, YSL Brand Ambassadors and eye-catching Mobile Billboards.

To offer a firsthand experience of ‘MYSLF’, do it outdoors strategically placed sampling stations, outfitted with Brand Ambassadors handing out fragrance samples to New Yorkers passing by. These elevated sampling stations transformed into sensory hubs where the public engaged with the fragrance, discovering MYSLF magic.

New York’s prime, curb-side real estate was graced with visually striking mobile billboards, bringing the MYSLF experience closer to the people. The billboards served as moving canvases, painting the town with the essence of MYSLF, and adding an artistic touch to Yves Saint Laurent’s promotional canvas.

The out-of-home market domination campaign, executed by do it outdoors media, was not just about promoting a fragrance; it was about creating a symphony of experiences, that engaged consumers in real time. As MYSLF continues to win hearts and noses, this campaign has set a new benchmark in out-of-home advertising with do it outdoors’ unique strategy amplification media offering.


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