by Sarah Druhan, OOH Today Journalist
As an advertising agency, the San Francisco-based Most Likely To is a lot of different things. Namely, though, this Agency of the Day prides themselves for their commitment to a free-form creativity over any tight corporate structure. With a fuel tank full of several different combustive ingredients—from optimism, humanity, to the sheer power of determined creative problem-solving—if you’re a client looking for a more ‘personal’ approach, Most Likely To has got your back.
Started in 2017 with a ragtag team of less than 15 employees, this agency is all about bringing a youthful outlook to the game. And as you can see from a quick scroll through their profile of work, having fresh eyes on a campaign can really make all the difference. Most Likely To specializes in creating work that really ‘pops’—from elegantly photographed farm-to-table portraits to travel billboards so vivid it feels like you could step right through them into another land.
If you’re a client who shies away from traditional rules or sticklers, you can bet you’ll find a friend in the team at Most Likely To. Their strategy, media, and creative departments all work as one machine; their ultimate goal (besides “shooting for the moon”) is keeping their team “diverse, collaborative and kind.” The team itself has worked in a variety of different fields, from film and television to finances to fitness. Most Likely To champions their ability to combine the small size of their dynamic team to the broad range of topics and skills, all housed under one roof. For those wanting to push the creative limits of OOH advertising and everything it can be, this might just be the agency for you.
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