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More, Better, OOH Integration

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Geopath and SQAD access to enhanced data to plan and execute Outdoor Advertising

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Geopath*, today announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have access to enhanced analytics and cost insights to plan and execute OOH campaigns. Read more about the new data now available via Geopath here,  Geopath Partners with Squad  If you are an OOH Owner, Advertising Agency or Advertiser, contact Larry Hennessy, SVP Member Services, larryhennessy@geopath.org to request information about membership. Or Kym Frank, President, at  Kym@geopath.org and discuss how you can become a member.  Please tell them Bill Board sent you.

*Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States. Geopath expanded its historical focus. It now looks to the future with state-of-the-art audience location measurement, deep consumer insight, and innovative market research. We use state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.

 

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