MediaChoice —OOH Owner Today
OOH Owner Today —MediaChoice
by Benny Taubman, OOH TODAY Reporter
MediaChoice was founded in 1997 by CEO Curtis Ford and currently has its headquarters in Austin, Texas. Today, the company handles sales and marketing for a wide portfolio of static and digital billboards and directional and informational signage all throughout Texas, Louisiana, Oklahoma, Missouri, Arkansas, and Tennessee. Currently, MediaChoice has an inventory of more than 1,300 sign faces across over 400 locations. The company also creates a myriad of public service announcements through its billboards and digital media applications. MediaChoice is still expanding and hopes to bring its business to many more states across the entire country. Annually, the company reports that it receives over $35 million in revenue from over 15,000 advertisers while managing more than 30,000 sign positions and faces.
MediaChoice attributes its success in the business and high customer satisfaction rates to four key company values: experience, relationship building, technology, and innovation. For experience and relationship building, the company attests that its staff possess “unparalleled knowledge, professionalism, and a commitment to delivering superior service to clients and sponsors” and that they develop personable, long-term relationships with whoever they work with. On the front of technology and innovation, MediaChoice says that they always use the latest OOH tech and are always in a continuous state of innovation and improvement that ensures the continuing satisfaction of its clients.
In addition to these four principles, MediaChoice’s strategic industry partnerships also allow it to flourish and its clients to get the service that they need. Companies that MediaChoice partners with include LoneStar Logos Texas, Texas Emergency Network, WhereTech App, and more. Companies that advertise with MediaChoice include big-name brands such as Buc-ees, Rolex, Splashway, Budweiser, Whataburger, and many more.
Ana Sofia Canales, MediaChoice’s Marketing Coordinator, answered some questions in an exclusive OOH Today interview.
Q: Why should advertisers choose your business?
A: “Advertisers should choose our business because we’re a company that has unparalleled knowledge, professionalism, and commitment to deliver superior service to clients and sponsors. We handle a broad portfolio of static and digital billboards throughout Texas, Louisiana, Oklahoma, Missouri, Arkansas, and Tennessee.”
Q: How does Media Choice help its clients “custom-tailor” their strategies?
A: “We adopt innovative approaches and engage in continuous improvement processes to ensure that we meet and exceed the goals of our clients. We work closely with our clients to understand their needs and create a strategy that ties their investments to definable results.”
Q: What is the company’s key to success in the OOH business?
A: “Our company’s key to success is that we’ve always prioritized customer needs and satisfaction. We are very personable and will always adjust to their needs. Our executives and managers are always involved in the day-to-day operations of the business. We are a young company with innovative thinkers who believe in growing the business with one satisfied customer at the time.”
Q: Can you explain some of the ways that Media Choice is innovative?
A: “Throughout the years, one of the ways our company has been innovative is by prioritizing giving back and helping communities spread their message through our services. We’ve donated digital billboard spaces to nonprofit organizations and displayed emergency alerts to support public service in which we firmly believe in. We have invested in resources that have allowed us to connect with our audiences by being able to display emergency alerts to raise awareness for many years.”
Q: What are some future goals for the business?
A: “Some of the future goals we have for our company is to be able to expand our reach to help more local communities by building digital signs in their cities, so we can provide a platform for emergency and economic development messages.”
Q: Share a fun fact about your company!
A: “Media Choice is like one big family! Teamwork has always been an important element behind the scenes of our business. We have created an encouraging and close-knit environment that has allowed us to grow significantly in recent years. We have many team events all-year-round that bring us closer as a company and closer to our customers.”
Texas, Louisiana, Oklahoma, Missouri, Arkansas, and Tennessee