Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

McDonald’s What’s Wrong in This Photo?

This Change Cost Some Big Dough $$$$$

0 185

Alex Kahan, CEO of iKahan Outdoor, is an Independent Billboard Owner and Operator, based in Los Angeles.  We’ve known Alex for over 5 years as a hands on guy, very involved in his OOH plant.  Alex discovered while taking photos of one of his locations, a local McDonald’s restaurant’s on premise sign, with an amazing re-positioning of the Golden Arches.  The golden arches, typically standing as an ‘M’, has been flipped, to become a ‘W’. We see it, but still not sure, we believe it.

For the first time in the brand’s history, the iconic arches have been flipped.  Turned upside down to recognize and celebrate International Women’s Day, which is today, March 8. Couldn’t McDonald’s have scheduled a one day digital OOH campaign blast around the world?  OK, maybe everything isn’t always a billboard buy.

In the words of Alex’s Twitter (@iKahanmedia),  “In an unprecedented move,  flipped the Golden Arches in its Lynwood, CA location (right next to iKahan’s  billboard!) to celebrate “women everywhere. Bravo, McDonald’s!”   

Agreed. Bravo McDonald’s!   And bravo Alex Kahan!
Thank you for sharing.

IKahan Media billboard in LA.  iK-LA014
Nice left hand read.

Interested in learning more about the Flipped Arches?  From Business Insider,  click for the article and video ⇒ McDonald’s Flips Arches

 

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.