McDonald’s Is Spending $6 Billion To Play Catch-Up
Contact your local franchisees and franchisee groups today. McDonald’s is spending billions to remake its fast-food image. To the tune of $6 Billion! That’s a ‘B.’
8,700 restaurants in the United States and Canada will see the implementation of new ideas. Renovations will run through 2020. Don’t think you have time to contact. If you have ever seen one of your local fast food restaurants refurbish a store, they don’t mess around. They pay top dollar for the best contractors to move in and quickly remake the physical facility with very little down time. Change is done in days, with lightening speed. There is too much money lost with closure, not to mention eating habits could change as people go somewhere else during the down time. Help them, help you.
There is too much money lost with closure, not to mention eating habits could change as people go somewhere else during the down time.
Will that mean advertising support for the Capital Investment? Without a doubt. Will #OOH be part of the media mix? That’s up to you. If they are talking about it publicly today, the building plans undoubtedly are complete and the dust will start immediately. That’s your lead to get to work on it now.
Read the story in Forbes here⇒McDonald’s Is Spending $6 Billion To Play Catch-Up
