Mastercard, Mediahub, Bradesco and VIOOH Headline DPAA Miami event
April 15 Session on Cross Border Digital and OOH Learnings to Open POSSIBLE Conference
NEW YORK – – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today speakers for its LATAM DOOH/Global DOOH event to be held in Miami on April 15 at 4:30pm at the Fontainebleau Hotel. The event is part of the agenda for POSSIBLE being held April 15 to 17. This is a member only event, to request a pass please reach out to your DPAA representative. Additionally, DPAA members receive 25% off pricing on all levels of passes for POSSIBLE. Contact DPAA for more information.
The session will address the digital transformation of global media and out of home. Speakers will include.
- Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard
- Yamilet Bermudez, Regional President, Mediahub Latin America
- Rafael Gobbi, Head of Media, Bradesco (Brazil)
- Helen Miall, CMO, VIOOH
“This year we’ve expanded on our popular LatamDOOH theme to include the global perspective,” said Barry Frey, President & CEO of DPAA. “This is a perfect opportunity for our membership to learn from global advertising leaders and those in the Latin market on how digitization of media and specifically out of home is helping brands leverage the medium.
The session sponsored by VIOOH, a leading programmatic SSP and will also include the annual DPAA networking reception.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
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