Make Your End-of-Year Donation to FOARE
Support Significant Research and Educational Endeavor within the Industry
As we approach the close of the year, the OAAA invites you to consider extending your support to a significant research and educational endeavor within the OOH industry. The Foundation for Out of Home Advertising Research and Education (FOARE) is a 501(c)(3) charitable organization that plays a pivotal role in the out of home (OOH) advertising sector. Through financial contributions, FOARE has been a steadfast supporter of crucial OAAA marketing, communications, and legislative initiatives, including groundbreaking research endeavors, impactful industry promotional campaigns, and the formulation of essential guidelines and best practices.
Recent milestones include impactful research on consumer behavior and intent, key product categories, and the impending Benchmarketing OOH Media Effectiveness analysis with optimal OOH media allocation recommendations. This intelligence is pivotal in ensuring the competitive edge of OOH advertising, securing a prominent position in the media mix, and delivering measurable solutions for business success.
In collaboration with family foundations, FOARE is also dedicated to providing scholarships to diverse and talented students at the undergraduate and post-graduate levels. Through education, we take pride in laying the foundation for leadership that will shape the future of OOH.
Much like other philanthropic foundations, FOARE relies on the support of generous donors to sustain its impactful initiatives. Here is a link to the FOARE pledge form. The OAAA genuinely appreciates any contribution you can make to help propel the future of OOH advertising. Your support plays a crucial role in shaping the trajectory of our industry.
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