Lucit and DoohClick Announce Integration
Bismarck, ND — Lucit, the leading provider of digital billboard inventory connectivity software, announces a new integration with the DoohClick ad tech platform. This integration allows DoohClick operators and end-users to leverage the creative management and control features of the Lucit platform on screens currently running the DoohClick player in 11 markets across Europe, Africa, Asia, and North America.
“We are excited to make Lucit available to new markets outside of North America. DoohClick’s modern tools and functionality work seamlessly with Lucit’s platform, creating a complete end-to-end experience” says Gina Gordon, CEO of Lucit.
Lucit allows businesses to customize their digital billboard campaigns, track their audience engagement, and gain valuable insights about their customers. All Lucit features will be available to end-users in these markets including inventory data-driven creatives for big-ticket items like Automotive and Real Estate, creative post templates for real-time creative updates, and the LucitXR proofing tools for account execs and marketers.
DoohClick CEO Jonas Glad said: “This partnership gives media owners and operators a highly efficient way to manage their digital billboard inventory, reduce administrative tasks by putting the advertisers in control, and deliver relevant advertising messages to local audiences. This is a win-win partnership. DoohClick’s clients can make their inventory available to Lucit customers who can deliver targeted real-time campaigns to OOH audiences through our ad management platform.”
Founded in 2019, The Lucit platform allows customers to view, post, edit, manage, and schedule their digital billboard creatives in real-time from their desktop or phone and brings connectivity to Automotive, Real Estate, and eCommerce systems by automatically generating creatives from data.
Developed in Sweden over the past 11 years, Doohclick is a state-of-the-art ad tech platform and network for out-of-home media owners and operators who are looking to modernize, democratize and monetize their business. DoohClick is a fully independent company providing new business opportunities and updating legacy OOH systems across 11 markets. Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis, and fast reporting.