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Lokhande and Damas Join OOH Capital in Global Expansion

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Rachana Lokhande


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OOH Capital Continues its Global Expansion with New Partner coverage in LATAM and India

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the addition of two new partners who significantly expand the group’s global coverage. Claudia Damas joins OOH Capital as the third partner working in the U.S. with particularly strong ties to the LATAM market. In 2012, she founded Altermark Americas in Miami, bringing Altermark’s unmatched OOH expertise to American and global markets. Prior to joining Altermark, she was LATAM Director at leading global OOH specialist Kinetic WW. She grew  Kinetic’s business across Latin America by developing local partnerships and strong relationships with clients in Europe, Asia and the US.

Rachana Lokhande is the founder of the Glocal Bridge consultancy. She has held many senior roles in the Indian and Asian OOH markets including advising the Indian Outdoor Advertising Association on measurement, in particular building unified metrics. She has also been a senior adviser to Hivestack, Co-CEO of Kinetic in the region and a business head of Interpublic’s Rapport Worldwide where she led the OOH business for Amazon and Unilever.

OOH Capital’s clients include global advertising and marketing group Dentsu, Absen, the world’s leading LED display products and service supplier and Broadsign, one of the largest global OOH technology platforms. OOH Capital Chairman Tom Goddard says: “Growing our geographical coverage with two, highly experienced partners is a great way to celebrate our first two years in business. “We now look forward to helping our growing list of clients and cities around the world make the most of their OOH assets and, in so doing, to further expand the OOH sector itself.”

About OOH Capital
OOH Capital is the complete Out Of Home consultancy for a time when technology is transforming Out Of Home media at a seismic pace. At OOH Capital, we help our clients, from cities and municipalities to brands and businesses, realize value from the limitless potential of Out Of Home media. The experience of our 13 partners covers 75 countries, 165 cities and 48 companies so we are well equipped to advise globally. We are comprehensive in capability, international in reach and extensive in expertise. From assessment and evaluation, through to strategy, deployment and delivery, OOH Capital is the complete partner.

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