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Local Anheuser-Busch Distributor OOH Success –Sales Up 230%

4th of July

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Local A-B Distributor – OOH
Success Story



by Allan Atkins,
VP Sales, Independent’s Service Company 




Bud Seltzer sales were up 230% for the week ending July 4th


When the Anheuser-Busch distributor for Northeast Missouri (along with parts of Iowa & Illinois), wanted to promote Bud Seltzer for a large annual 4th of July mud volleyball tournament in Hannibal, Missouri, they turned to out of home to quickly promote Bud Light’s seltzer product using interstate bulletins.

Within 5 business days billboard sites were selected and contracted, creative was produced, proofs approved, and vinyls were posted. The request for space was received on a Friday and the following Thursday morning the creative was posted in time for AB Inbev’s Region VP for the Midwest to see it on his drive through Iowa into Missouri.

The proof of the pudding is in the sales, of course. We are happy to report that Bud Seltzer sales were up 230% for the week ending July 4th.  The campaign will remain up throughout the summer, and some of the units will continue into late fall.

What will A-B promote on the units this fall?
Stay tuned to find out.

Huge shout out to Tri-Star Outdoor and DDI Media for their fast responses and faster installations.

Static outdoor advertising. Still Great? Still Hell Yes!


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